• 【ASES】2013秋季纳新——我们最不能停止的是学习与分享
  • ASES Summit 2012
  • 【ASES纳新预热】五周年纪念文集(一)
  • 金融危机的遗产

战略管理

战略管理定义为:企业确定其使命,根据组织外部环境和内部条件设定企业的战略目标,为保证目标的正确落实和实现进行谋划,并依靠企业内部能力将这种谋划和决策付诸实施,以及在实施过程中进行控制的一个动态管理过程。

其特点是:指导企业全部活动的是企业战略,全部管理活动的重点是制定战略和实施战略。而制定战略和实施战略的关键都在于对企业外部环境的变化进行分析,对企业的内部条件和素质进行审核,并以此为前提确定企业的战略目标,使三者之间达成动态平衡。战略管理的任务,就在于通过战略制定、战略实施和日常管理,在保持这种动态平衡的条件下,实现企业的战略目标。

企业发展战略四要素

战略管理建设与实施过程

战略管理,主要是指战略制定和战略实施的过程。一般说来,战略管理包含四个关键要素:

战略分析——了解组织所处的环境和相对竞争地位;

战略选择——战略制定、评价和选择;

战略实施——采取措施发挥战略作用;

战略评价和调整———检验战略的有效性。

1、战略分析的主要目的是评价影响企业目前和今后发展的关键因素,并确定在战略选择步骤中的具体影响因素。

战略分析包括三个主要方面:

其一,确定企业的使命和目标。它们是企业战略制定和评估的依据。

其二,外部环境分析。战略分析要了解企业所处的环境(包括宏观环境微观环境)正在发生哪些变化,这些变化给企业将带来更多的机会还是更多的威胁。

其三,内部条件分析。战略分析还要了解企业自身所处的相对地位,具有哪些资源以及战略能力;还需要了解与企业有关的利益和相关者的利益期望,在战略制定、评价和实施过程中,这些利益相关者会有哪些反应,这些反应又会对组织行为产生怎样的影响和制约。

2、战略分析阶段明确了企业目前状况,战略选择阶段所要回答的问题是企业走向何处

首先需要制定战略选择方案。在制定战略过程中,当然是可供选择的方案越多越好。企业可以从对企业整体目标的保障、对中下层管理人员积极性的发挥以及企业各部门战略方案的协调等多个角度考虑,选择自上而下的方法、自下而上的方法或上下结合的方法来制定战略方案。

第二步是评估战略备选方案。评估备选方案通常使用两个标准:一是考虑选择的战略是否发挥了企业的优势,克服劣势,是否利用了机会,将威胁削弱到最低程度;二是考虑选择的战略能否被企业利益相关者所接受。需要指出的是,实际上并不存在最佳的选择标准,管理层和利益相关团体的价值观和期望在很大程度上影响着战略的选择。此外,对战略的评估最终还要落实到战略收益、风险和可行性分析财务指标上。

第三步是选择战略。即最终的战略决策,确定准备实施的战略。如果由于用多个指标对多个战略方案的评价产生不一致时,最终的战略选择可以考虑以下几种方法:

1)根据企业目标选择战略。企业目标是企业使命的具体体现,因而,选择对实现企业目标最有利的战略方案。

2)聘请外部机构。聘请外部咨询专家进行战略选择工作,利用专家们广博和丰富的经验,能够提供较客观的看法。

3)提交上级管理部门审批。对于中下层机构的战略方案,提交上级管理部门能够使最终选择方案更加符合企业整体战略目标。

最后是战略政策和计划。制定有关研究与开发、资本需求和人力资源方面的政策和计划。

3、战略实施就是将战略转化为行动。

主要涉及以下一些问题:如何在企业内部各部门和各层次间分配及使用现有的资源;为了实现企业目标,还需要获得哪些外部资源以及如何使用;为了实现既定的战略目标,需要对组织结构做哪些调整;如何处理可能出现的利益再分配与企业文化的适应问题,如何进行企业文化管理,以保证企业战略的成功实施等等。

4战略评价就是通过评价企业的经营业绩,审视战略的科学性和有效性。

战略调整就是根据企业情况的发展变化,即参照实际的经营事实、变化的经营环境、新的思维和新的机会,及时对所制定的战略进行调整,以保证战略对企业经营管理进行指导的有效性。包括调整公司的战略展望、公司的长期发展方向、公司的目标体系、公司的战略以及公司战略的执行等内容。

企业战略管理的实践表明,战略制定固然重要,战略实施同样重要。一个良好的战略仅是战略成功的前提,有效的企业战略实施才是企业战略目标顺利实现的保证。另一方面,如果企业没有能完善地制定出合适的战略,但是在战略实施中,能够克服原有战略的不足之处,那也有可能最终导致战略的完善与成功。当然,如果对于一个不完善的战略选择,在实施中又不能将其扭转到正确的轨道上,就只有失败的结果。

链接:http://wiki.mbalib.com/wiki/%E6%88%98%E7%95%A5%E7%AE%A1%E7%90%86

Digg this! Add to del.icio.us! Stumble this! Add to Techorati! Share on Facebook! Seed Newsvine! Reddit!

1,850 Comments Leave a comment!

  1. Title

    […]below you will uncover the link to some web pages that we consider it is best to visit[…]

    Trackback by doll sex — February 11, 2017 @ 5:28 AM Reply #1

  2. Title

    […]just beneath, are many completely not connected websites to ours, however, they may be certainly really worth going over[…]

    Trackback by carhart clothing — February 11, 2017 @ 6:13 AM Reply #2

  3. Title

    […]very few websites that transpire to become detailed beneath, from our point of view are undoubtedly properly worth checking out[…]

    Trackback by breville barista express espresso machine review — February 11, 2017 @ 6:51 AM Reply #3

  4. Title

    […]the time to read or pay a visit to the subject material or web sites we’ve linked to beneath the[…]

    Trackback by love doll — February 11, 2017 @ 2:41 PM Reply #4

  5. Title

    […]Every as soon as in a even though we choose blogs that we study. Listed beneath are the most up-to-date web-sites that we select […]

    Trackback by Video Spin Blaster Pro Bonus — February 11, 2017 @ 3:27 PM Reply #5

  6. Title

    […]just beneath, are a lot of entirely not associated internet sites to ours, even so, they may be surely worth going over[…]

    Trackback by hamilton beach 49980a — February 11, 2017 @ 4:03 PM Reply #6

  7. Title

    […]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless actually really worth taking a look, whoa did a single find out about Mid East has got additional problerms as well […]

    Trackback by silicon doll — February 11, 2017 @ 5:44 PM Reply #7

  8. Title

    […]usually posts some really exciting stuff like this. If you are new to this site[…]

    Trackback by blow up doll — February 11, 2017 @ 6:58 PM Reply #8

  9. Title

    […]just beneath, are a lot of totally not associated web sites to ours, nonetheless, they may be certainly really worth going over[…]

    Trackback by camping illinois — February 12, 2017 @ 1:37 AM Reply #9

  10. Title

    […]one of our visitors just lately encouraged the following website[…]

    Trackback by timides-rencontres.top — February 12, 2017 @ 4:48 AM Reply #10

  11. Title

    […]here are some links to web-sites that we link to mainly because we feel they are worth visiting[…]

    Trackback by buy bunex online — February 12, 2017 @ 4:50 AM Reply #11

  12. Title

    […]although web sites we backlink to beneath are considerably not connected to ours, we really feel they may be really really worth a go via, so possess a look[…]

    Trackback by Aliens Meme — February 12, 2017 @ 5:19 AM Reply #12

  13. Title

    […]although sites we backlink to below are considerably not associated to ours, we feel they may be essentially worth a go by means of, so have a look[…]

    Trackback by astro.timidides-rencontre.top — February 12, 2017 @ 6:50 AM Reply #13

  14. Title

    […]very handful of internet sites that take place to become detailed below, from our point of view are undoubtedly well really worth checking out[…]

    Trackback by EZ Battery Reconditioning — February 12, 2017 @ 8:06 AM Reply #14

  15. Title

    […]that is the finish of this post. Right here you will uncover some internet sites that we think you will value, just click the hyperlinks over[…]

    Trackback by buy oxycontin — February 12, 2017 @ 10:32 AM Reply #15

  16. Title

    […]Wonderful story, reckoned we could combine a number of unrelated data, nevertheless genuinely really worth taking a search, whoa did a single find out about Mid East has got far more problerms too […]

    Trackback by buy noctamid — February 12, 2017 @ 11:16 AM Reply #16

  17. Title

    […]the time to study or check out the subject material or web pages we have linked to below the[…]

    Trackback by Aliens Meme — February 12, 2017 @ 2:34 PM Reply #17

  18. Title

    […]check below, are some absolutely unrelated websites to ours, however, they may be most trustworthy sources that we use[…]

    Trackback by timides-rencontres.top — February 12, 2017 @ 4:16 PM Reply #18

  19. Title

    […]that may be the end of this report. Right here you’ll discover some internet sites that we believe you’ll appreciate, just click the hyperlinks over[…]

    Trackback by rencontre astrologie Vierge — February 12, 2017 @ 7:42 PM Reply #19

  20. Title

    […]we like to honor several other web sites on the net, even when they aren’t linked to us, by linking to them. Below are some webpages worth checking out[…]

    Trackback by rencontre-ado.fr — February 12, 2017 @ 7:53 PM Reply #20

  21. Title

    […]Every once inside a when we select blogs that we study. Listed beneath are the most recent web-sites that we choose […]

    Trackback by Aliens Meme — February 12, 2017 @ 11:32 PM Reply #21

  22. Title

    […]Every as soon as in a when we decide on blogs that we read. Listed below would be the newest websites that we decide on […]

    Trackback by Aliens Meme — February 13, 2017 @ 12:42 AM Reply #22

  23. Title

    […]always a massive fan of linking to bloggers that I enjoy but don’t get quite a bit of link adore from[…]

    Trackback by mortgage calculator with taxes and insurance and extra payments — February 13, 2017 @ 7:13 PM Reply #23

  24. Title

    […]Sites of interest we have a link to[…]

    Trackback by gain followers for instagram — February 13, 2017 @ 8:53 PM Reply #24

  25. Title

    […]just beneath, are quite a few completely not related web sites to ours, however, they’re surely really worth going over[…]

    Trackback by printable amortization schedule — February 13, 2017 @ 10:11 PM Reply #25

  26. Title

    […]always a huge fan of linking to bloggers that I enjoy but do not get a lot of link adore from[…]

    Trackback by free fast followers on instagram — February 14, 2017 @ 2:18 AM Reply #26

  27. Title

    […]below you’ll discover the link to some web-sites that we feel you should visit[…]

    Trackback by instagram hack followers — February 14, 2017 @ 5:48 AM Reply #27

  28. Title

    […]the time to read or stop by the subject material or websites we have linked to below the[…]

    Trackback by followers on instagram free no survey — February 14, 2017 @ 1:13 PM Reply #28

  29. Title

    […]Here is a superb Weblog You might Locate Exciting that we Encourage You[…]

    Trackback by Massachusetts best personal injury attorney — February 15, 2017 @ 4:14 PM Reply #29

  30. Title

    […]one of our guests not too long ago advised the following website[…]

    Trackback by accident lawyers in boston — February 15, 2017 @ 7:04 PM Reply #30

  31. Title

    […]please take a look at the sites we comply with, including this a single, because it represents our picks through the web[…]

    Trackback by personal injury lawyers in boston — February 15, 2017 @ 7:22 PM Reply #31

  32. Title

    […]Here is a good Blog You might Obtain Intriguing that we Encourage You[…]

    Trackback by exclusive news — February 15, 2017 @ 7:31 PM Reply #32

  33. Title

    […]here are some links to websites that we link to mainly because we believe they may be really worth visiting[…]

    Trackback by betting casino offers — February 15, 2017 @ 9:24 PM Reply #33

  34. Title

    […]Here is a great Blog You might Uncover Exciting that we Encourage You[…]

    Trackback by putin runews — February 15, 2017 @ 9:31 PM Reply #34

  35. Title

    […]very couple of internet sites that come about to be comprehensive beneath, from our point of view are undoubtedly effectively really worth checking out[…]

    Trackback by Novelty ID — February 18, 2017 @ 3:39 PM Reply #35

  36. Title

    […]below you’ll come across the link to some web sites that we believe you should visit[…]

    Trackback by teslin id — February 18, 2017 @ 6:20 PM Reply #36

  37. Title

    […]Sites of interest we’ve a link to[…]

    Trackback by top sites — February 18, 2017 @ 6:49 PM Reply #37

  38. Title

    […]Here is a good Blog You might Discover Exciting that we Encourage You[…]

    Trackback by Novelty ID — February 18, 2017 @ 11:40 PM Reply #38

  39. Title

    […]usually posts some quite exciting stuff like this. If you’re new to this site[…]

    Trackback by https://www.youtube.com/watch?v=lGU6VHNw7sw — February 19, 2017 @ 1:12 AM Reply #39

  40. Title

    […]we like to honor several other internet web-sites around the web, even though they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[…]

    Trackback by online casino gambling — February 20, 2017 @ 12:37 AM Reply #40

  41. Title

    […]The facts mentioned within the report are several of the top out there […]

    Trackback by buy real doll — February 20, 2017 @ 2:05 AM Reply #41

  42. Title

    […]we prefer to honor quite a few other world wide web sites around the net, even when they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[…]

    Trackback by free bonus money casino — February 20, 2017 @ 3:40 AM Reply #42

  43. Title

    […]Here is a great Blog You may Come across Exciting that we Encourage You[…]

    Trackback by best ruby rings — February 20, 2017 @ 3:44 AM Reply #43

  44. Title

    […]Every the moment in a while we opt for blogs that we read. Listed below would be the latest internet sites that we pick out […]

    Trackback by Z3x Samsung Tool — February 20, 2017 @ 4:04 AM Reply #44

  45. Title

    […]check beneath, are some completely unrelated internet websites to ours, having said that, they are most trustworthy sources that we use[…]

    Trackback by Miracle Box Setup — February 20, 2017 @ 5:38 AM Reply #45

  46. Title

    […]below you’ll discover the link to some internet sites that we assume you’ll want to visit[…]

    Trackback by japanese silicone doll — February 20, 2017 @ 10:09 AM Reply #46

  47. Title

    […]below you will uncover the link to some web sites that we think you must visit[…]

    Trackback by DG unlocker Tools — February 20, 2017 @ 2:47 PM Reply #47

  48. Title

    […]very couple of internet sites that occur to be in depth beneath, from our point of view are undoubtedly well really worth checking out[…]

    Trackback by asian silicone doll — February 20, 2017 @ 4:19 PM Reply #48

  49. Title

    […]we came across a cool web site that you may well love. Take a appear in case you want[…]

    Trackback by Z3x Samsung Tool — February 20, 2017 @ 5:53 PM Reply #49

  50. Title

    […]Every the moment in a whilst we pick out blogs that we read. Listed below are the latest web pages that we decide on […]

    Trackback by Miracle Box Setup — February 20, 2017 @ 9:10 PM Reply #50

Leave a comment

You must be logged in to post a comment.